Now, let's make an inventory of how to package our restaurant as a "star restaurant"!
1. Choose a name that is easy to remember
The name is the direct representative of the catering brand. The name integrates the positioning of the catering brand in the future industry, and represents the future behavior and development direction of the enterprise like the personal name. It determines the size of the brand's aura, energy and fortune, and also has the product attributes and value! A good name must be easy and easy to spread.
In addition to embodying the brand, the name should strive to make breakthroughs, attract people, and even make people dream. So as to create a hot spot, a gimmick, and become the publicity point of word-of-mouth marketing.
2. Design a "stand out" logo
The enterprise logo is the operating symbol of the brand. It is easy for most people to recognize, accept and like it when they see it. They want to deeply understand and love it, and use graphics to represent the uniqueness of the brand and enhance the visual effect. Easy to understand and remember image symbols are easy to enter people's subconscious, and good catering LOGO is distinctive, relevant and personalized!
3. Have their own distinctive characteristics
In addition to the brand packaging with its own characteristics, a good restaurant should also have elements that make people look at it and highlights that are different from other restaurants but still fresh in memory. The source of such highlights is relatively broad. Such as special dining environment, innovative dishes, personalized dining methods or dedicated service. In a word, let the guests remember you! Remember your characteristics!
4. Provide "superior" dishes
Since it is a restaurant, it must return to the essence of catering, that is, dishes. All the above bedding is based on the dishes. Good dishes bring good reputation, so as to achieve positive communication. Otherwise, all the work you do is "smashing the signs"!
5. Provide "intelligent" dining experience
In the past few years, our life has been permeated by the Internet in all aspects, including the catering industry.
6. Have a high-quality food package
No matter what we eat, the first thing we see is the paper packaging products. The quality of food packaging plays an important role in the sense of experience of products. It can increase the aesthetic effect of products and stimulate consumers' desire for use. Give customers a quality experience in both appearance and taste.
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Post time: Dec-08-2022